Our Journey

Caroline led UK communications for Royal Enfield from 2016 to 2025, helping transform it from a niche heritage brand into a market leader. With over 25 years’ experience running campaigns for experience-led brands, she brings a hands-on, strategic and creative approach. Since founding Shellwood Blake in 2009, she’s built an impressive network across travel, lifestyle and moto, delivering standout media coverage and brand partnerships.

Lauren is a social media expert with a sharp eye for trends and a strategic edge. A passionate motorcyclist and influencer herself, she blends real-world insight with creative flair. Her strength lies in creator marketing, building genuine, effective campaigns that connect with audiences and reflect each brand’s true voice.

Jordan is a multi-award winning journalist, editor and author. Beginning his career in magazines, Jordan moved into news publishing where he was named a PPA 30-under-30 before transitioning into PR. Most recently, Jordan was the Senior Marketing and Communications Manager at Norton Motorcycles.

Barnett is a experiential activations and partnerships specialist with a strong background in sponsorship, events and launches. With experience across motorsport, automotive and luxury sectors, he has led collaborations for global brands and brings a clear commercial focus to every project.